April 24, 2018

What is Feedburner?

What is FeedburnerWhat is Feedburner? – This one eluded me too for awhile. Until I kept hearing about it repetitively. It was like okay, I’ve heard enough. It’s now time for me to actually understand what it is and how it can benefit me.

Let me just say this, before I go too deeply into the article: I realize that many of the folks who read this, may think it’s somewhat elementary but it’s not elementary when you’re new to the world of online marketing. One only has to realize that there are tens of thousands of people discovering the web everyday, to agree that this is a worthy post for newbies. There, enough said about that. Let’s jump in!

RSS Feeds – This is why feedburner exists. Feedburner is a system for custom RSS Feeds accompanied with management tools, used by bloggers and other content producers online.  Feedburner was created by a University of Michigan graduate, Dick Costolo in 2004.  In June 2007, Google bought Feedburner from Mr. Costolo. Word on the street is that the big G paid around 100 million dollars u.s.  Not a bad payday for Dick C.  Just to finish the RSS thought. RSS is an acronym for “RDF Site Summary”.  Surprise, surprise! Everyone says it means Really Simple Syndication. That would be the equivalent of slang. Oh, and RDF is an acronym for Resource Description Framework. I suppose we could go on all night about the definitions and acronyms etc.  Guess we should get down to the benefits and good reasons to utilize Feedburner.

Online Intelligence – Feedburner provides a lot of information for you, about your subscribers.  Such as how many people are reading your rss feed everyday, what browser they used, which area they were in when they looked at your feed, amongst other bits of online intelligence such as what feed-reader they were using. This kind of information can be very useful to a marketer.

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Secondary Bandwidth – Let’s just say, that your blog gets real popular and you end up with thousands of people reading your stuff everyday. This could really happen. That would also mean, by virtue of numbers, that you would end up with a multitude of RSS subscribers. If many of those folks are so into what you are producing, they could be checking the feed a lot. That could really hit your bandwidth quota hardcore.  By using Feedburner, you inadvertently get to use their resources. They take the hit for the heavy views on your RSS feed. It’s free and you get the benefit. Secondary bandwidth…pretty cool, huh?

Another Advertising Channel – Okay, now you know that Google owns Feedburner, you will understand why Feedburner integrates so wonderfully with the Adsense program, another Google product. If you have an Adsense account, then you can monetize your Feedburner feed easily. You can use other advertising platforms also, but I’ve found Adsense the easiest to integrate for obvious reason. It’s just one more fishing rod in the water!

Browser and Feed Reader Friendly – The Feedburner code is very well written. It doesn’t matter if you have an actual feed-reader or you’re just using a browser (Firefox or Explorer etc.) Feedburner is capable of displaying the content properly.

A Good Analogy – There are a few other benefits, but I’m getting tired (the wine is forcing me to think about bed). One way to think about an RSS feed is to just think of a pipe that information can travel through. Your blog can create an unlimited number of these information pipes that can connect to an unlimited number of people’s feed-readers or browsers.  Very huge benefits for the content producer.

I have my Feedburner opt-in box at the very bottom of this page. If you’re curious, you can opt in and see how the whole thing works. As I post, you will be updated. Check it out. You’ll probably want to put one on your blog too (if you don’t already have one)!

Til next time!


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